If you’re planning to build a website for your business, picking a good domain name (or names) is helpful. You’ll make it easier on your potential visitors if you have something that reflects your business (or you), is spellable, and can be typed fairly easily. If you manage to have a good search engine keyword in there, that’s a bonus. To illustrate, it’s often helpful to see the wrong way. Some examples that I see frequently:
Gratuitous Hyphenation
This one comes from good intentions. Let’s say you’re thinking of using the phrase “West Philly Cheese Steaks”, which is your company name. People are sitting in a meeting and somebody writes “westphillycheesesteaks.com” on a board. Someone says that “westphillycheesesteaks” is really long and doesn’t look like a word. Spaces in a URL don’t work, so they try “west-philly-cheese-steaks.com” instead. More readable! Just one little problem – if someone is trying to type that name, they will tend to have trouble.